Instagram hit 1 billion monthly active users this year, so if you’re not using this social media platform to promote your business by releasing images and videos and keeping in touch with your audience – you’re missing out big time.
The beauty of Instagram over other social media platforms is how easy it is to get started, and there are fewer barriers to entry than other platforms.
You don’t need a huge amount of followers to get noticed, especially with Stories as they have their own feed. Instagram is a social media platform that rewards quality content, it’s really as simple as that.
So, how do you produce quality content for Instagram that will reach thousands, hundreds of thousands, and potentially millions of users?
The short answer is – Stories.
If you’re already an Instagram user I’m sure you’ve seen Stories. They’ve been around for a couple of years, appear in their own feed, and most importantly have recently changed from disappearing within 24 hours to sticking around for an evergreen appeal.
Interested to know how you can harness the power of Stories to promote your business, reach a wider audience, and increase conversions and sales?
Read on for everything you need to know about Stories and why they are creating an even bigger viral storm across social media right now.
More importantly, we’re introducing an app that enables you to produce your own Stories with just a few clicks – and a little personal touch from you.
What Are Instagram Stories and Why Should You Use Them?
Stories are exactly as they sound, they are short stories designed to deliver a message to the end user – and Instagram is the perfect platform to deliver short stories.
With such a huge user base and the propensity for funny/catchy/helpful videos to go viral at a click of a button, it’s not hard to see how investing a little time into producing videos can pay off in multiples.
There are two main ways businesses are using Stories to reach and capture large audiences of new customers:
- Using the power of a well-designed story to capture the attention of users and start the social sharing snowball effect. This can lead to organic growth and brand awareness.
- Adding links, putting a direct call-to-action, and taking advantage of Instagrams shopping on Explore feature to increase conversions from a buying audience.
What’s the Quickest and Easiest Way to Make Awesome Instagram Stories?
Using the Storie app of course!
As users of Instagram, and Stories, in particular, ourselves, we saw a need for an app that not only made the creation process easier but produced high-quality Stories without the need for any technical knowledge.
The end result is what we believe is a premium Storie creating app, at a price that can’t be beaten, and most importantly hits all the goals we were aiming for.
Designing and creating your own Stories literally couldn’t be any quicker or easier. There is absolutely no graphic design or technical experience needed – our team of designers has done everything for you.
There is a simple 3-step process to go from a template to a finished Storie:
Step 1 – Select one of our professionally-designed templates
Step 2 – Upload your own images or video clips, write your own text, and upload your own soundtrack (or use our music)
Step 3 – Upload your Storie to Instagram at a click of a button, or download it locally
As you can see, it literally couldn’t be any easier to create your own unique, professional looking and sounding Stories.
You can use them to create a viral storm for your business, brand or a product, or just impact someone’s day in a positive way with a personal, bespoke message.
Whatever the reason behind why you want to create your own Stories. I’m sure you’ll soon agree that it becomes a little addictive going through the creative process.
What Makes a Good Storie?
There are a few elements that make the good Stories stand out from the mediocre, and the awesome Stories stand out from the good ones.
We’re in the business of producing awesome Stories. Which is why we invested so much time and money into our custom templates – so the hard work is done for you.
All you have to do is add your own content, flair, and message. With that said, if you’ve never made a short video before, here are a few tips to get you started:
Make your message short and direct – If you’re using Stories for your business then you should treat them like short infomercials.
Keep your message short and to the point. Just think about all the commercials or infomercials you’ve seen and can’t remember the brand behind them because the message was diluted.
Tap into emotion – Most viral videos have some sort of surprise or heartwarming moment to connect with the user and inspire them to share the clip.
As humans, we are designed to remember and want to tell others about things that connect with us emotionally. It’s a powerful tool in visual form.
Be unique – With millions of Stories being uploaded to Instagram every week you’re going to have to think outside of the box and come up with something unique.
It shouldn’t be too difficult if you think about your business and what you’re mission statement is. I’m sure you have a unique selling point that separates you from your competitors.
Have You Used the Storie App or Have Any Experience with Stories to Share?
We’d love to hear any feedback, comments, questions, and personal experiences with the Storie app – or Stories on Instagram in general.
Just drop us a comment below to share your thoughts with the community, thanks.