In this article, I’ve put together some of the most interesting, and more importantly useful Instagram user, business, and financial statistics.
By better understanding the most popular demographics, countries, and users making the most of Instagram, you can gain a competitive advantage over your competitors by better tailoring your marketing efforts.
It’s hard to believe that Instagram will only be 9 years old this year. It feels like Instagram has always been there, but it really only started on October 6th, 2010.
In that short timeframe, it’s active user base has grown to more than 1 billion and it doesn’t look like slowing down anytime soon.
Here is a deeper look at those small cogs powering the huge social media platform that is Instagram:
Instagram was bought by Facebook for $1 billion on the 9th April 2012.
By 2015, Instagram was turning over more than $595 million in mobile ad revenue.
By 2017, Instagram was on track to hit $4 billion in revenue.
By 2019, optimistic and realistic forecasts have Instagram reaching a mind-blowing $10 billion in revenue.
It’s been well publicized and we’ve talked about it on the blog before; Instagram has now passed the 1 billion monthly active users mark.
That’s a huge milestone, and this number alone is proof enough that whatever reason you’re using Instagram for, there is the audience for it.
It’s always interesting to see who has the most followers on Instagram. Here are the top 5 accounts going into 2019.
#1 – Instagram – 284 million followers
#2 – Christiano Ronaldo – 157 million followers
#3 – Selena Gomez – 147 million followers
#4 – Ariana Grande – 147 million followers
#5 – The Rock (Dwayne Johnson) – 134 million followers
According to this post by SproutSocial, here is the breakdown of Instagram users by demographic.
This information is particularly useful if you’re using Instagram for your business. Have you been tailoring your content to the right demographics? Is the audience you’re targeting large enough?
% of People Who Use Instagram per Age Group
13-17 years – 72%
18-29 years – 64%
30-49 years – 40%
50-64 years – 21%
65+ years – 10%
This shows us that Instagram has a much younger user-base than Facebook. Probably due to the ease of use and being an image and video heavy platform that allows the younger generation to easily share pics and videos.
Instagram Users by Gender
This is a statistic that isn’t surprising, but something businesses and online marketers need to take note of. There are more women using Instagram than men.
Instagram Users by Income Bracket
Here is the split of users by gross annual income:
<$30k – 30%
$30k-$49,999 – 42%
$50k-$74,999 – 32%
$75k+ – 42%
Instagram Users by Location
Although the US has the largest number of active users, more than 80% of Instagram’s user base is located outside of the US.
Here are the top 10 countries with the most Instagram users as of January 2019:
United States – 120 million
India – 75 million
Brazil – 69 million
Indonesia – 62 million
Turkey – 38 million
Russia – 37 million
Japan – 27 million
United Kingdom – 24 million
Mexico – 22 million
Germany – 20 million
If you’re struggling to get likes, follows, and comments on your content- you’re not alone.
There are more than enough to go around however, it’s just a matter of hitting the spot with your content that people want to engage with.
To prove a point:
Instagram users hit the like button more than 3.5 billion times a day.
It’s estimated that there are more than 100 million new posts uploaded to Instagram every day.
So, as you can see, it’s hard to be seen in amongst all the new content. But there are more than enough activity and engagement to go around.
Wondering what the image with the most likes is on Instagram?
You’re going to be very disappointed, it’s an egg. Someone set out with the intention of making this the most liked image on Instagram, and they did it. It currently has more than 53 million likes!
I know what you really want to know, which statistics can we use to help make our marketing efforts more effective.
Instagram is a great platform for building and marketing your brand, business, or even just driving sales through paid ads or organic reach.
Here are some marketing-related stats that will help fill you with confidence that Instagram has everything you need to grow your business:
Instagram released the following stats related to businesses on their platform:
There are more than 25 million business profiles on Instagram.
More than 2 million businesses use Stories to drive business.
60% of users say they have discovered new products on Instagram.
200 million (that’s 25%) of Instagram users visit at least one business profile every day.
33% of the most viewed Stories are from businesses.
These stats paint a clear picture that Stories are very effective for businesses on Instagram. We’ve covered Stories in a few posts, so you can find out everything you need to know about how to create and market Stories on the blog.
Also, 50% of Instagram users follow brands and businesses. Not just social accounts of influencers and friends.
So, if you had any doubts about putting marketing money and effort into Instagram, put those doubts to the side.
With half the user base following at least one business and a third of all Stories being released by businesses, Instagram is the place to promote your business to a targeted audience, and drive sales.