Instagram continues to release cool features that make Stories even more fun to use. They recently released a new Quiz Stickers for Stories feature that I’m excited to tell you about.
There are a couple of reasons this is a feature you should start using right away. Firstly, it makes adding a quiz to a Storie super easy and fast, which is something we’ve needed and wanted for a long time.
Secondly, quizzes increase engagement and are a great way to get valuable feedback from your audience to help you tailor your content in the future to the needs and wants of your viewers.
If I sound excited about quiz stickers, it’s because I am. I see the potential this simple (and free) feature has for businesses using Instagram.
Here are some of the key benefits of using quizzes to get you thinking:
Better understand your audience – How much do you really know about your audience? Probably not as much as you would like, so why not ask them directly now you have the quiz sticker feature.
Increase engagement – Instagram is a platform that rewards engagement. Their algorithm closely monitors how much time people are spending on your content, the likes, shares, and so on and boost it accordingly.
Gather marketing info – Asking questions is the best way to gather the kind of information you need to target your marketing campaigns so you’re reaching the right people, with the right offers. Which should result in an increase in conversions.
To add a quiz, follow these simple steps:
Now you have your quiz embedded in your Storie, when people answer the questions the data will be stored for you to analyze.
It’s a fun way to quiz friends and family, gather data for business purposes, and increase the viewing time and engagement on your stories.
Sure, it’s fun adding some questions about yourself or your story if you’re using Instagram for your personal profile, but it’s businesses that can turn quiz answers into money.
There are a few ways you can ask questions and use the answers to increase sales. Here are some marketing strategies to get you thinking:
Consider some of the following types of questions if you want to better understand what your audience wants and when they are most likely to buy from you:
If you’re preparing to launch a new product and want to tailor it to your audience to maximize sales, you could ask:
The possibilities are endless. As long as you’re wrapping up the quiz content in a fun and interesting Storie and asking questions that really matter to people you should have no problem getting a good response rate.
Engagement is the most important metric on Instagram, there is no doubt about that. Even if you have a huge reach and millions of followers, if you’re not engaging with them it’s almost useless.
If you have high engagement on your content, not only does it mean that your audience trust and like what you’re doing, Instagram will give your content more exposure as they can see you’re serving up content people want to see.
Engagement is also closely tied to conversions, which is the goal of any business using Instagram. You want to have the highest possible conversions per dollar spent on content, which means you need the highest possible engagement.
While quiz stickers are just one of the elements that will help you make your content more engaging and useful for your audience, it’s going to become a valuable marketing tool that you should start using as soon as possible.